Brand-book is a set of rules that shape the brand’s style, ideology, and communication. It defines individuality, the concept of the brand and its attributes, the positioning of the company and its development in general.
Brand-book contains a complete Business Style Guide, which includes detailed descriptions of each element of the style on different advertising and corporate media. Brand book is a description of the main categories of brand identity and attributes, such as the essence, position, philosophy, values and personality of the company.
Simply put, a brand-book is a single company style, transferred to all possible elements, such as the company website, social networks, goods or services, promotional products, various publications, souvenirs, etc.
The purpose of a brand-book, as a set of rules, is to unite the goals of all employees in order to maintain a profitable image, recognition of the company, realization of branding of a product, service or the company as a whole.
The answer to this question lies in the objectives of your business. Here are some examples of businesses that need to develop a brand-book:
Approval of the structure and stages of brand-book development. Creation of a list of categories of electronic, advertising and image elements.
Designing the elements of the company's corporate identity. Definition of additional elements that the company needs in the near future.
Definition of additional modules containing brand design elements such as website or social media. Elaboration of already existing elements.
Creation of all agreed elements, with step-by-step elaboration, reporting and approval by the customer.
Depending on the specific objectives of the business, the content of the brand-book can vary in a very large range, so it is important to correctly identify all the elements and stages of the brand-book creation.
We have extensive experience in creating brands for both domestic and foreign companies representing a wide range of business sectors.
We do not use ready-made templates, each element of the brand book has an individual design and is developed taking into account all modern technologies, the psychology of online sales and understanding of the correctness of the presentation and arrangement of information.
The cost of development is calculated individually according to the needs of your company. We guarantee step-by-step development of brand-book, transparent reporting and maximum optimization of company expenses.